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Calling all green mobile phone users

The Port Phillip and Westernport Catchment Management Authority is pleased to welcome new partner, MobileMuster to its major environmental program Living Links, which is based in Melbourne’s South East.
Living Links is one of four major programs run by the PPWCMA and Program Coordinator Wade Bland says linking an initiative like MobileMuster’s “Old Phones New Trees” to a program which is all about preserving and improving the environment is a great fit.
“MobileMuster is a great initiative which is now linked directly to a program which will establish a plant for every mobile phone dropped into a Mobile Muster depot. With 75,000 mobile phone already gathered, we have an exciting opportunity to really give something back to our local environment.
“One of the greatest things about MobileMuster is the human element of the project. Every single person who has dropped an old phone back knows a plant will be established for them. It’s a great concept,” Wade Bland explained.
Living Links aims to establish a series of native corridors which will link existing open space, conservation reserves, recreation areas and fragmented patches of native vegetation together.

Living Links takes in the area bordered by St Kilda to Kilsyth in the north and Cranbourne to Frankston in the south, with the MobileMuster project based on the Kingston Foreshore. It is envisaged that as Living Links grows, the works undertaken will improve the condition of waterways and coastal zones and increase the connectivity between environmental, social and recreational assets.

“One of the additional benefits of the Living Links project is that because it is centrally based in Melbourne’s South East and will interact with a population-dense area, it will also increase community participation and knowledge of environmental protection and restoration,” Wade Bland explained.

“Supporters like MobileMuster, along with our other partners, are valuable assets that will enable us to achieve great on-ground results for the Living Links program.”

Release Date10 December 2007
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